Summer chicken skewers with lime

The great thing about fashion is that it always looks forward. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. We must never confuse elegance with snobbery. It’s really easy to get colors right. It’s really hard to get black – and neutrals – right. Black is certainly a color but it’s also an illusion. I always say: To be well dressed you must be well naked.

I would like to be a one-man multinational fashion phenomenon. I am no longer concerned with sensation and innovation, but with the perfection of my style. I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. I sometimes feel that a pattern is almost a fashion statement in itself. I would like the people that buy my clothes to understand that for me it’s one small piece of art.

I love you if you love me. We must never confuse elegance with snobbery. You can only go forward by making mistakes. You can’t just buy things for the label – it’s ridiculous. I like the things around me to be beautiful and slightly dreamy, with a feeling of worldliness.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

Steve Jobs – Apple Worldwide Developers’ Conference, 1997

I am convinced that you don’t need to spend a fortune to look like a million. I am never satisfied with myself and that is what keeps me going – I have no post-satisfaction. In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish. Doing collections, doing fashion is like a non-stop dialogue. Jeans represent democracy in fashion.

There has to be a balance between your mental satisfaction and the financial needs of your company. I think it’s the responsibility of a designer to try to break rules and barriers. It’s really easy to get colors right. It’s really hard to get black – and neutrals – right. Black is certainly a color but it’s also an illusion. Fashion should be fun. It shouldn’t be labelled intellectual. Everything I do is a matter of heart, body and soul.

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