Confidence. If you have it, you can make anything look good. It is not easy to dress well. My aim is to make the poor look rich and the rich look poor. If you cut a painter’s hands off, he’d still feel the urge to pick up a brush. Delete the negative; accentuate the positive!
Online media is increasingly influential in fashion. I love women’s fashion, but women don’t need me as much as men do. It’s the men who have nothing to wear. I believe in comfort. If you don’t feel comfortable in your clothes, it’s hard to think of anything else. Design is a constant challenge to balance comfort with luxe, the practical with the desirable. Fashion fosters cliches of beauty, but I want to tear them apart.
You cannot be creative with people around you. Design is a series of creative choices – it’s a collaborative effort, an evolutionary process. You choose your fabrics depending upon what you want to say, then you work with mills to get those fabrics. Through the process, you realize what you want it to be. We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement. I try to contrast; life today is full of contrast… We have to change. I would like to be a one-man multinational fashion phenomenon.
The great thing about fashion is that it always looks forward. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. We must never confuse elegance with snobbery. It’s really easy to get colors right. It’s really hard to get black – and neutrals – right. Black is certainly a color but it’s also an illusion. I always say: To be well dressed you must be well naked.
I would like to be a one-man multinational fashion phenomenon. I am no longer concerned with sensation and innovation, but with the perfection of my style. I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. I sometimes feel that a pattern is almost a fashion statement in itself. I would like the people that buy my clothes to understand that for me it’s one small piece of art.
I am convinced that you don’t need to spend a fortune to look like a million. I am never satisfied with myself and that is what keeps me going – I have no post-satisfaction. Jeans represent democracy in fashion.
There has to be a balance between your mental satisfaction and the financial needs of your company. I think it’s the responsibility of a designer to try to break rules and barriers. It’s really easy to get colors right. It’s really hard to get black – and neutrals – right. Black is certainly a color but it’s also an illusion. Fashion should be fun. It shouldn’t be labelled intellectual. Everything I do is a matter of heart, body and soul.